TikTok is introducing a new feature that permits them to cut down on the volume of AI-created videos appearing in their feeds. This step comes as the platform announced that it currently hosts in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread launch. This shift comes amid a rise in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising content creators on another major platform only show clips produced artificially. A considerable share of this material is deemed “AI slop”, a label for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, from digital art to informative clips, and we intend to provide users the power to see more or less of that, depending on their own choices,” said a company executive.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its service tagged as made with AI. Overall, in excess of 100 million videos are uploaded to the service each day, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be in a position to limit or boost the level of AI content they see by accessing the content preference feature in the app and choosing “AI-generated content”. Other topics that are already be modified under the filter include politics, clothing, cosmetics, and dance.
Platform Guidelines
Its policies mandate content makers to tag lifelike AI-generated content, and it prohibits harmful fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the service will from now on apply an “AI-made” tag to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is designed to deter users from attempting to evade the labeling process.
Educational Initiatives
TikTok is additionally launching a two million dollar awareness program for professionals and groups to develop learning resources about ethical AI use. This initiative will assist charitable organizations specializing in teaching computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, following controversy over intentions to lay off numerous review team members in the UK. TikTok is set to reduce 439 jobs in its content moderation team in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but AI can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. The company stated a significant reduction in explicit and harmful content seen by safety staff over the past year due to the use of its machine learning processes.
It is vital to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
